
How many spices, in what proportions, and in what order to blend, determines the authentic
taste of over a thousand Indian dishes. What makes the tastiest Chhole? How many spices
make a mouth-watering Sambhar? These were deeply held secrets, treasured at home, handed
over from mother to daughter, generation after generation.
Region after region kept these secrets well guarded, so much so that, a South Indian
housewife could never hope to get the recipe for Chhole right!

All that has changed. For over 40 years EVEREST has delved deep into the exotic world of
spices, unlocking and revealing the authentic blends that make popular Indian dishes so
distinctive in taste, flavour and aroma. This knowledge and expertise, it shares, with the
Indian housewife through a range of blended spices and basic spices. Making for a happy
exchange of recipes across the length and breadth of India.

Today, thanks to EVEREST's
efforts, the culinary traditions of regional India span 450 towns across India. EVEREST blends are available in over 250,000
outlets with regular users in over 20 million households, making it the only truly
national brand among blended spices in India.

As popular Indian cuisine is increasingly becoming
the rage of overseas palates, EVEREST Masala
is now available in countries as far flung as the UK, USA, Middle East, Australia, Canada
and South East Asia. |